CMO Series Events
Upcoming Events

Overview

Embrace the New Digital Era in the Upgrading of Marketing

Faced with the fact that customers obtain information by multi-channels and segments with specific demands in the new digital era. The growth channels, marketing strategies and customer acquisition tactics are constantly evolving. Focusing on Brand Digital Transformation, this three-day event will bring together more than 150 CMOs, Head of Marketing/E-commerce/Media/ Communications/Digital/Brand/PR, and Service Providers who will share their experience and insights in digital era. It will be the annual event for senior marketers to gather and exchange pain points and practical solutions.

Confirmed Speakers (Uupdating)

Sort by the order of their timeslots of speech

Lili Wang

CEO

Blue Bird International Consulting

Porpoise

Vice General Manager

Another possible network Company Limited

Kevin

Digital marketing director

TianXiDa Group

Bessie Lee

Founder & CEO

Withinlink

George Zhu

Founder & CEO

Zhimatech

Shaoling Dong

Founder & CEO

RabbitPre

Alvin Chiang

Founder & CEO

GULULU

Lydia Lee

Chief Strategist China

Weber Shandwick

CINDY CHIU

Business Development Director

LEGO China

Lars Silberbauer

Senior Global Director of Social Media & Video

LEGO

June Xu

Director of Brand Planning

360

Rita Chi

General Consultant of National Search Marketing

GRIOSUM

David J Chen

CEO

MAXBIT

Nicole J. Yang

CMO

Secoo Group

Mika Kanai

GM, Digital Marketing

Shiseido China Co., Ltd.

Lee Mack

Director of Digital Strategy

Naked Group

Anne Dumesges

CMO

Johnson and Johnson Vision Care China

Felix Liu

General Manager of Retail Marketing & Brand License

Shell

Cody Deng

Senior Director in Advertising Department

JD

Tao Li

General Manager

Fotile

Jacky Cheng

Founder

CommNow

Tessy Tao

Regional Marketing Communications Manager

Celanese

Lu Guo

Founder & CEO

Shopal

Tanya Wang

CMO

Be&Cheery

Lichan Ban

Founder

CMO CLUB

Grace Li

Director of Communications Greater China

Evonik Industries AG

Eddie Liu

the Chief Head of Digital Marketing & UX

Want-Want Co.,Ltd

Allen Xu

CEO

Publicis+Nurun

Heidi Zhang

CIO

Publicis+Nurun

Terry Ma

Marketing and Communications

PWC

Qi Yang

Digital Marketing Director

Haier Electronic Appliances

Yue Zhang

Vice-president

Beyondsoft Colordata

Eric Zhang

Senior VP of Network & CTO

Nielsen

Yan Zhang

Assistant General Manager of OTT Commercialization

Tencent Video

Denis Dong

Head of E-Commerce

MDLZ China

Qiang Liu

General Manager of E-commerce Division

CIBN

Teresa Wang

Planning Director

Joyplus

Ming Ye

Brand Director

Joybo

Eric Thain

Managing Director & Head of Digital, China

LEWIS

Xianhe Song

General Manager of Data Marketing Department

TalkingData

ALIX CLOUX

General Manager of North Asia

Gameloft

Richard He

Vice President, Head of Marketing & Innovation

Bayer

Gary Xie

Marketing VP

Kimberly Clark

Chengqi Lu

Senior Director of Brand Advertising

Tencent Social Ads

Tian Zhang

Vice President – Marketing & Sales

Bordrin Motor

Edison Yan

Marketing Director of Pizzahut Home Delivery

Yum! China

Victor Gao

CMO

URWORK

Topic Pool

☆ The evolution of technology in digital
☆ How to seize the future of digital marketing under consumption upgrade
☆ How brand marketers are taking control of content creation
☆ How to develop data-driven marketing campaigns
☆ Leverage social media drive ROI
☆ Big data mines customer insight
☆ New trends on scenic marketing
☆ Multi-screen integration to create new trend of mobile marketing
☆ New OTT marketing model
☆ How react to the consumer insight change and adjust marketing strategy accordingly?
☆ Omini-channel CRM
☆ Digital Communication Remodeling Brand Marketing Strategy
☆ Fresh Marketing position: Live Streaming and short video
☆ To Behavior Well in Wechat Marketing Circle
☆ New Marketing Strategy in Mobile Games

PS: The 23th-25th are open to all the delegates, solution providers can attend the 24-25th.

Sponsors

Sponsor Introduction

360 AD Network, a leading internet advertising and marketing platform in China. With our across-the-screen products, massive users, innovative technology and products, resource and data integration, in-depth industry insight, we dedicated to provide secure and convenient information solution for our users, to enhance marketing efficiency of comprehensive promotion for our clients, to continuously optimize and boost the capability for our partners.

Sponsor Introduction

Joyplus, connecting the customer and smart TV by big data technology,guiding the audience back to family by luxuriant content,creating the 4th screen of digital marketing,is a pioneer of China Smart TV market.

Sponsor Introduction

Founded in 2011, TalkingData is China's largest independent Big Data service platform. Our mission is to help transform enterprises and developers by leveraging the power of data. With coverage of more than 600 million smart devices on a monthly basis, TalkingData's best-in-class big data products are powered by its massive proprietary data set, and include industry-leading solutions such as mobile app & gaming analytics, mobile ad tracking, enterprise marketing cloud, and consulting. Over 120,000 mobile applications and 100,000 app developers use TalkingData's services. TalkingData serves a wide range of clients in both Internet and traditional industries, including leading enterprises in the financial, real estate, FMCG, retail, travel, government sectors.

Throughout over five years of history, TakingData has been adhering to the company culture of "Client Frist, Being Open, Honest, Responsible, Innovative and Entrepreneurial”. With the vision of "Big data for smarter business decisions and better world", also carrying the mission of "facilitate clients to evolve into data-driven enterprises", and by practicing the principles of "Always Talk Based on Data", TalkingData has gradually become the leading company in China's big data industry.

Sponsor Introduction

公司简介:国双(Nasdaq GSUM)是中国领先的企业级大数据分析软件提供商,为境内的跨国企业、本土企业和政府机构提供服务。基于国双大数据平台独有的分布式数据架构和核心技术,国双的解决方案能够高效采集并分析海量数据,使客户充分洞悉数据间的复杂关系,获得全新的商业洞察,以更好地作出商业决策。国双(Gridsum)其名,是分布式计算(Grid)与分析(Sum)的结合。作为数字智能化的先行者,国双致力于帮助境内的企业和政府机构以强有力的全新方式使用数据,以辅助决策制定,提高生产力。

Sponsor Introduction

Tencent Social Ads is the core advertising business unit of Tencent, covering leading social platforms such as WeChat, QQ, Qzone, and other selected and extensive advertising scenarios under Tencent. Tencent Social Ads is committed to help advertisers approach users in an accurate way and interact with users in diversified manners, in an attempt to maintain better advertising effects and continued measurement. Moreover, it can meet the different requirements for brand promotion, profile enhancement, and also facilitate the fulfillment of brand and business objectives. Meanwhile, Tencent SocialAds, by virtue of its open data and marketing capabilities, cooperates with third parties such as data traffic monitors and technical partners to build an open and win-win ecosystem and to jointly accelerate the development of digital marketing industry.

Sponsor Introduction

Pigeon TV as TV version of Tecent Video, was established as Tencent’s OTT content platform. Video driven, Pigeon TV is committed to delivering high-definition and engaging content, a fast and smooth experience and a variety of hardware options, introducing a new era for the living room. Aiming to form the partnerships that will form the industry foundation, Pigeon TV is already collaborating with the country's three largest Internet TV licensing companies, top 10 smart TV manufacturers, leading Set-Top-Box manufacturers and Internet operators to build a living room entertainment ecosystem from the ground up.

Sponsor Introduction

Nurun is a global digital creative consultancy. Nurun helps clients thrive in a connected world with products, services and platforms that transform the consumer experience, grounded in our approach of human-centered design thinking , provide customer digital solutions with our capabilities to blend the art and science of creativity to extraordinary.

Sponsor Introduction

As the global leader in Content Delivery Network (CDN) services,Akamai makes the Internet fast, reliable and secure for itscustomers. The company’s advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. Akamai helps enterprises accelerate innovation in the hyperconnected world by removing the complexities of technology so you can focus on driving your business faster forward. We enable enterprises to capitalize on market opportunities presented by trends like mobile and cloud while overcoming the challenges presented by security threats and the need to reach users globally. The Akamai Intelligent Platform™ reaches globally and delivers locally, providing unmatched reliability, security and visibility into your online business.

Sponsor Introduction

MaxBit, founded in 2015, has been focusing on maximizing the value of every bit of marketing for brandadvertisers. As an integrated marketing technology provider, MaxBit offersmarketer with one-stop-shop of marketing solutions and products including MaxCloud(SaaS Marketing Cloud), MaxView (OTT Solution), MaxMob (Mobile Premium Inventory Platform) and MaxLab (Creative Design). Leveraging data andtechnology to facilitate continuous innovation on brand building, MaxBit enables brands to create disruptive marketing scenario and to integrate brand with consumer spontaneously,transform ad to usable information for consumerMaxBit has already created manysuccessful marketing cases for advertisers across Auto, FMCG and otherindustries. 

Sponsor Introduction

Beyondsoft Colordata Technogoly Co., Ltd is derived from beyondsoft (stock code: 002649) which is the leading enterprise in IT service industry. We are deep in data field for many years, insist concept of “find the beauty of DATA” all along. So far, there are four major products has been created within our sincerity while has covered three major value chains which involved in Base platform of Big Data, Management of Industry Data and Data applications service: Big Data of public sentiments analysis service, Company major data management service, Consumer Insight service, Precision Marketing service. We believe that  Beyondsoft Colordata can provide the most comprehensive and the best quality of data solutions for your company. 

Sponsor Introduction

Founded in 2003 and thoroughly transformed into E-business in 2010, Be & Cheery has become the leading online snacks brand.We have 8 products categories like nuts, candy and 300+ SKUs. In 2016, the product category of Be & Cheery is more focused, among which nuts are the most important products for the brand. In 2016, the annual sale of the company exceeds 2.7 billion yuan, by 2020 the total sale would reach 10 billion yuan. There is a large marketing potential for snacks in China, while there still lacks a brand dominating the industry. The long-term goal for Be & Cheery is to become the leading brand of snack industry. Our mission is letting more people eat safely and live healthily, while our vision is being a world widely respectful food company.

Featured Sponsors

MEDIA PARTNER

SUPPORTING MEDIA

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Contact us

For sponsorship inquiries:
Ryan Yang
info@dotconnector.com.cn

For invitation management/speaking opportunities:
Kathy Li
kathy.li@dotconnector.com.cn

For general inquiries:
+86 21 6607 5812
info@dotconnector.com.cn

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