• Sports Marketing - How to Improve ROI with
    the Assistance of IP in Sports

  • How to Achieve Mobile Marketing under
    the Fragmented Scenarios

  • Emerging Marketing Technology Improves
    Consumer Experience

  • Fun-Entertainment Marketing in the Age
    of Content Marketing Upgrading

  • The Omni-Channel Marketing Model in E-Commerce

  • Communication Is Everywhere in the Omni-media Ag

  • Get Most Out of OTT - Big Screen Marketing

  • Applications – The Main Battle Field of Mobile

  • Data to Achieve the Effective Business Transformation

  • The Omni-Channel B2B Marketing Driven by Data

Day1 Training

B2B Session B2C Session
09:00 - 12:00 The Roadmap of B2B Marketing in the New Media Time
  • ● The essence of B2B marketing - the fixed and the dynamic
  • ● The variable of purchase decision – multiplayers + technology + practical inspection
  • ● The core proposition of B2B branding
  • ● PR subjects setting centering on the core proposition
  • ● The old routine and new strategy of B2B content marketing
  • ● How can B2B marketing go after hot topics
  • ● Opportunity and difficulty between branding and result
  • ● Q&A
Geoff Li, Founder & PresidentVisionWe Consultants, China
09:00 - 10:30 Premium Brand WOMMA (word-of-mouth marketing)How to create a WOMMA magic through levels of consumer,experience, integration and data
  • ● From customer, to user, and lifelong user(user big data accurate recognition)
  • ● The best platform-user’s home(users sharing orders and using experience)
  • ● The best medium-user’s community(user’s community and story spreading)
  • ● The best advertisement-user’s advocacy(user’s endorsement and WOM recommendation)
  • ● The best gift-user’s complain(user’s grumble and the closed loop of iteration)
Sun Kunpeng, WOMMA Director of Casarte, Haier Group
12:00 - 13:30 Luncheon 10:30 - 10:45 Tea Break
13:30 - 15:00 Digital Transformation of B2B Industry
  • 1. The Pain Point - The Pain Point Analysis Faced by Traditional Enterprises
  • 2. Trend: The Relationship between China and the World
  • 3. Trend: The Relationship between China and the World
  • 4. Meaniyao
Cheney Guo, Digital and Innovation Director, Sodexo
10:45 - 11:15 4P Strategy of Luckin Coffee
Viveca Chen,CEO, We Group(Pushing Hands of Luckin Coffee’s Marketing Strategy)
15:00 - 15:20 Tea Break 11:15 - 12:15 Starbucks Social / Digital Connections for “On the Go”
  • ● Starbucks 4th Place Strategy
  • ● Creating relationships with Starbucks Millennials
  • ● Channel Development Social / Digital Campaigns
David Hanson, Asia Vice President and China GM, Starbucks
15:20 - 16:20 E-Commerce of B2B
  • How can marketing support online sales transformation
  • Get through online and offline channels to acquire flow
  • how to solve price conflict between online and offline
Chrise Wang, Head of Digital BMI, Business Model Innovation, Covestro (Bayer Material)
12:15- 13:30 Lunch
16:20 - 17:20 How Can B2B Enterprises Get Most Out of Social Media
  • ● How to produce premium content?
  • ● Enter into deep interaction with customers by social media
  • ● Customer insights in social media
  • ● ROI evaluation of social media marketing
Cherry Xu, Digital Marketing Director, Schneider Electric
12:30- 14:00 Interactive Q&A
17:20 - 17:35 Q&A 14:00- 15:30 ROI Evaluation in Brand Marketing
  • ● Users and conversion rate brought by each branding idea
  • ● How to meaniyao marketing effect when spending your money
  • ● What kind of brand launch and corresponding channel mix can boost growth
  • ● How to leverage data to do meaniyaoment and attribution analysis, hence to adjust strategies
Cai Yi, GM of Digital Marketing, Ctrip Group
15:30 - 17:30 Brand Management-the Art that Telling Story from Heart A 10-year journey- successfully established Pepsi into a symbol of youth
Richard Lee,Former CMO Pepsico & Master Kong Greater China,Chairman of LIVE Nation China Founding Partner Frontier Communications

Day2 Meeting

09:00-09:15 Opening Address
Ryan Yang, General Manager, Dot Connector Business Consulting Services
09:15-09:30 Now Within a Click’s Reach to Desire How Coca-Cola offers experiences to consumers blurring real and augmented reality
Mariano Bosaz, Digital VP Greater China and Korea, Coca Cola
9:30-9:50 Pull Path Exploration on How Data Enables Marketing
Rita Chi, General Marketing Consultant of Business Group, Gridsum
9:50-10:20 New Retail Marketing of Motor Industry
Yihan, Deputy General Manager, LYNK&CO
10:20-10:35 Tea Break
10:35-10:55 A Brand New Power in IME Marketing
Sun Fei, General Manager, Sogou
10:55-11:25 New Marketing Trend in the Era of Mobile Internet
  • ● Marketing Model Transition
  • ● Marketing Environment Transition
  • ● Marketing 3.0 Age – How to Achieve Marketing Integration
Huaiyang, President, Xingyuan Motor
10:25-12:00 How to Make a Great Comprehensive Marketing Planning with Technology?
  • ● Value deposit of big data
  • ● Cross-screen marketing
  • ● Media selection
  • ● Create creative content
Nicole Yang, CEO, Secoo Enabling Eco Cloud(Moderator)
Richard Lee, Former CMO Pepsico & Master Kong Greater China, Chairman of LIVE Nation China,Founding Partner Frontier Communications
Jackie Chao, General Manager of Product Solution, Maxbit
Huaiyang, President, Xingyuan Motor
12:00 - 12:30 Huaying Award Ceremony
12:30 - 14:00 Luncheon
New Media and Marketing Content Session Big Data and E-Commerce Session
14:00-14:30 Heytea Rejuvenates Tea-based Drink Business
Vivian Xiao,CMO,Heytea
14:00 -14:45 The Omni-Channel Marketing Model in E-Commerce
Guo Lu, Founder&CEO, Shopal
14:30 - 15:00 How to Stand-out in New Media Marketing with the Drive of Big-data?
Jang Yan, Vice President, Beyondsoft Color Data
14:45 - 15:15 E-commerce and Big Data: A Love Story
James Wu, SVP, Withinlink
15:00 - 15:30 Brand Communication Is Everywhere in Omnimedia Era
Angel Young,General Manager,Wisers Analytics
15:15 - 15:45 How to Establish Precise Marketing System in O2O Enterprises
Maggie Li, Sr Director of Data Science, Eleme
15:30 - 15:45 Teabreak 15:45 - 16:00 Teabreak
15:45 - 16:15 Entertainment Marketing of Brand Placement in Variety Shows
Li Qian ,Marketing Director of Beverage Department ,Nanfang Heizhima Group
16:00 - 16:30 Borgward's Philosophy with the Huge Reformation and Incoming Big Data Marketing
Amy Huo ,Marketing Director ,Borgward
16:15 - 16:45 The Data Label Assists the Brand to Achieve A Precise and Personal Marketing- The Co -marketing between the innovative production of MENG NIU online and NBA
Guo jianming, Marketing Director of the E-commerce Division, Mengniu
16:30 -17:00 The Romance between EC and Pop Culture How does a cross-border EC platform start to tell-story by commercializing and commoditizing pop culture of China youth?
Kevin Yan, Senior Marketing Director of Brand Marketing and PR Department in Tmall Group, Alibaba
16:45 - 17:30 Business Match


Media Partners

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About us

  • Dot Connector is a professional organizer of summits for C-Levels, providing both on- line and off-line knowledge exchange platforms especially for high-net-worth businessmen in various fields, to make them get improved continually in strategic vision and master with cutting-edge knowledge.

Stick to the mission

  • Dot Connector holds off-line events regularly for the several communities it now operates to keep a sticky with consumers and be acute about business opportunities.

Continuous Progress

  • Dot Connector is a professional consulting organization, gathering nearly thousand industry-specific elites, professional consultants from third party with 20 to 30 years working experiences, and resources from second party. It provides advisory services for C-Levels struggling with difficulties in work and comprehensively supports enterprises with digital transformation being carried smoothly.
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Contact Tel:021-66075808